Attribution
Every platform lies about your ROAS.
Google, Meta, and TikTok each take credit for the same conversions. Your real ROAS is a fraction of what they report. We fix that!
The Problem
Why your reported ROAS is a lie
Double-counted conversions
A customer clicks a Google ad on Monday and a Meta ad on Wednesday. Both platforms claim the sale. Your ROAS is instantly inflated by 2x.
Inflated view-throughs
Meta counts a ‘conversion’ if someone merely saw your ad and bought within a day — even if they found you through Google. View-through attribution inflates numbers by 30–60%.
Brand search attribution
Someone searches your brand name and clicks an ad. Google claims that conversion — but they would have bought anyway. Brand search inflates ROAS by 40–80%.
Before & After
What changes when attribution is honest
Side-by-side: what each platform reports versus what your customers actually did.
Example calculation| Metric | Platform-reported | RelaxAd unified |
|---|---|---|
| Google Ads ROAS | 8.2x | 4.1x |
| Meta Ads ROAS | 6.1x | 2.8x |
| TikTok ROAS | 3.4x | 1.9x |
| Total reported ROAS | 14.3x (double-counted) | 4.2x (Blended ROAS) |
| Attribution window | 7–30 days (varies) | Unified window |
| View-through weight | 100% (full credit) | 20% (adjusted) |
| Brand search | Included in ROAS | Separated / excluded |
How It Works
Building the single source of truth
Unify the window
We set all platforms to the same attribution window based on days to conversion. Most real conversions happen in this timeframe; anything beyond inflates the numbers.
Apply adjustment factors
View-through conversions are weighted relative to click conversions. Brand search is separated and excluded from performance ROAS.
Validate against revenue
We compare adjusted ROAS against your actual revenue. If the numbers don’t match reality, we adjust further. The bank account is the source of truth.
Stop guessing where your money goes.
Get a clear picture of which channels actually drive revenue, and which ones are taking credit for someone else's work.
30-minute call · No commitment