You're optimizing against numbers
that aren't real.
Every platform inflates its own ROAS. You know this, but you're still making budget decisions based on those numbers because there's nothing better. Until now.
Sound familiar?
If your week looks like this, we built RelaxAd for you.
Platform ROAS is inflated
Google says 5x, Meta says 4x, but your actual revenue tells a different story. Each platform counts conversions its own way and takes credit it probably shouldn't.
Reporting takes hours every week
Export from Google, export from Meta, export from TikTok. Paste into a spreadsheet. Normalize the date ranges. Fix the currency. Do it again on Monday.
Attribution windows don't match
Google uses 30-day click, Meta uses 7-day click and 1-day view, TikTok uses 28-day. Comparing performance across platforms is comparing apples to furniture.
Budget moves happen too slowly
By the time you pull last week's data, build the case, and reallocate budget, the opportunity has passed. The channel that was working on Tuesday isn't necessarily working on Friday.
How RelaxAd helps
Real numbers, real decisions.
Unified attribution, one dashboard, daily budget signals based on data you can actually trust.
Compare campaigns on attribution you can trust
RelaxAd applies consistent attribution windows across every platform, weights view-through conversions at 0.2x, and separates brand search from platform-reported ROAS. Then it puts every campaign side by side so you can see what's actually winning.
See campaign management→Edit Campaigns · 2 selected
Last 30 days| Name | Type | Spend | CPA | CTR | ROAS |
|---|---|---|---|---|---|
Brand - Search - Google | 412 | €12.40 | 4.8% | 6.42 | |
Conversions - Meta | 428 | €18.90 | 1.9% | 2.41 |
Move budget between platforms in two clicks
Select campaigns across Google, Meta, TikTok, or Bing, type a new budget for each, and push the change. No more logging into four UIs, finding the campaign, waiting for the screen to load. Real reallocation while the opportunity is still there.
Reallocate budget · 5 selected
Across 3 platforms| Name | Cost (kr) | Current | New | ↓ Change | |
|---|---|---|---|---|---|
| Campaign A | 281,36 | 97 | 164 | +67 | |
| Campaign B | 132,90 | 57 | 119 | +62 | |
| Campaign C | 263,97 | 110 | 170 | +60 | |
| Campaign D | 147,80 | 80 | 130 | +50 | |
| Campaign E | 196,15 | 68 | 40 | -28 |
Save favorites, stack filters, jump to any view
Build the views you actually use — saved favorites for the cuts you check daily, stacked filters by type, status, label, or anything else. One click to load "Lower funnel överlönsamma" or "Höj Bidtarget". No rebuilding the same report every Monday.
“RelaxAd helped us reduce our cost-per-acquisition by about 30%. This enabled us to scale our budget by 15% and double our lead volume compared to last year.”
Ready to stop guessing?
Book a demo and see your real cross-platform performance.
Get started in 3 days