Free Product Feed Audit
Does your feed meet Google’s requirements?
Missing required attributes get products disapproved in Google Merchant Center. Get a free compliance audit of your feed and see exactly what’s missing — with real examples from your own products.
Why it matters
Missing required attributes means Google won’t run your ads.
Google Merchant Center checks every product against a fixed list of required attributes. Miss even one and the product is disapproved — it won’t show in Shopping ads or free listings, no matter how good the rest of your feed is.
8
Universal required attributes checked
5
Extra required attributes for apparel
1,000
Products randomly sampled per audit
100%
Fill required to avoid disapproval
The audit
7 segments. One compliance score.
We randomly sample 1,000 products and check each one against Google’s required attributes, then roll it up into a single PageSpeed-style score — green, yellow or red — with real examples pulled from your own feed.
Core Identification
Product ID, title, description and link — the fields every product must have.
Images
A valid image_link on every product — no image means no listing.
Price & Availability
Valid price and accurate stock status, kept in sync with your site.
Brand & Identifiers
Brand plus a valid GTIN or MPN so Google can match your products.
Category Classification
google_product_category mapped to Google's real taxonomy.
Conversational Attributes
Q&A, related products, variant naming and popularity — Google's own attributes for AI-driven shopping.
Apparel & Variants
Age group, gender, color, size and item grouping — for apparel products only.
How it works
From feed URL to action plan in three steps.
Step 1
Paste your feed URL
Drop in your Google Shopping feed (XML, CSV or TSV) and your email address.
Step 2
We check every required attribute
1,000 products are randomly sampled and checked against Google's required product attributes.
Step 3
Get your report
A HTML report with your compliance score, real examples from your feed, and a fix checklist.
RelaxAd Managed Services
Don’t just find the gaps — let us close them.
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