Your ad metrics,
stored and connected.
Datapoints are named values that track the numbers behind your campaigns. Conversion rates, CPA targets, stock levels, discount percentages. Store them once, reference them everywhere, update them from anywhere.
Use Cases
What you can do with datapoints.
Use your actual sales data.
Stop asking Google or Meta what your sales was. Connect your actual sales data instead and starting seeing paid ads effect on your business.
Calculate your margins
Connect your actual margins per sold product and start to optimise this in real time.
CPA and ROAS targets
Store your target CPA as a datapoint. When your actual CPA drifts above it, your team sees the gap immediately. Update the target quarterly without touching every campaign.
Cross-team KPI tracking
Marketing tracks conversion rate, finance tracks ROAS, and leadership tracks blended CPA. Each team stores their KPIs as datapoints and references them in reports and templates.
API Reference
Four endpoints. That's it.
Datapoints use the RelaxAd REST API at api-beta.relaxad.com/v1. Authenticate with a Bearer token from your team settings.
/data-pointsList all datapoints for your team/data-pointsCreate a new datapoint with a name and value/data-points/{id}Update an existing datapoint's value/data-points/{id}Remove a datapoint you no longer needReady to connect your metrics to your ads?
Book a demo and see how datapoints feed into your campaigns across every platform.
Get started in 3 days