Legal
RelaxAd Terms of Service
Last modified: June 22, 2026
If you signed an offline variant of this Agreement for use of the RelaxAd Platform Services under the same RelaxAd Account, the terms below do not apply to you, and your offline terms govern your use of the applicable Services.
If you have signed a Platform Access and Data License Agreement with RelaxAd, these Terms of Service are incorporated into and form part of that agreement.
Background and Scope
RelaxAd has developed and owns the system RelaxAd (the “Platform”), a tool for advertising across multiple digital ad networks in accordance with the Service. The Client is hereby granted access to Use the Platform in accordance with this Agreement. The Client shall, under the license in this Agreement, make available Raw Data to RelaxAd for the Purpose of enabling RelaxAd to perform the Services.
1. Grant of License
1.1 The Client hereby grants to RelaxAd a limited, exclusive (save for any license the Client may require in order for RelaxAd to operate the Services), non-transferable license (the “License”) to use and process such Raw Data as is necessary for RelaxAd to perform the Service in accordance with this Agreement in the Territory. “Raw Data”shall be defined as any and all data provided and/or uploaded to RelaxAd and its Platform via the Client including through the Client's advertising accounts. The Client hereby grants under the License any and all necessary rights to the Raw Data in order for RelaxAd to provide the Service. The “Territory” shall be defined as the world and the known universe.
1.2 As part of the License, RelaxAd shall be entitled to conduct research and development activities on the Raw Data for the purpose of maintaining, improving, and further developing the Service, provided that such use complies with applicable law and the terms of this Agreement.
2. Service Description
2.1 RelaxAd is a digital advertising tool which consists of an online Platform (the “Platform”). The Platform hosts Client's IP in the form of Content and Raw Data. RelaxAd analyses such Raw Data for the Purpose and ongoing development of the Service. RelaxAd grants the Client a limited, non-exclusive, non-transferable, and revocable right to Use the Platform for internal business purposes only (the “Service”).
“Content” means any and all materials, data, text, graphics, images, audio, video, trademarks, service marks, logos, advertisements, creatives, campaign settings, and other information or materials provided, uploaded, or otherwise made available by the Client to the Platform or the Service, whether directly or through connected Ad Networks.
“Ad Network” shall mean any digital advertising platform such as, but not limited to, Google, Meta, TikTok and others that is used in connection with the Service.
“Use”means the Client's access to and interaction with the Platform and Service, including the input, upload, and management of Raw Data and Content; the configuration and execution of advertising campaigns through connected Ad Networks; the generation, viewing, and analysis of reports and insights; and any other activity reasonably necessary to operate the Platform for the Purpose, in accordance with this Agreement.
2.2As part of the Service, the Platform includes an analytic and advisory function that generates tailored recommendations on how the Client should allocate its advertising budget. These recommendations arise through machine learning-based analysis of the Client's business data and form an integral part of the core Service.
2.3 The Platform further provides tools enabling the Client to take informed decisions regarding its advertising strategy and to distribute advertising Content across several online advertising platforms (the “Purpose”).
2.4 RelaxAd may update the Platform from time to time. RelaxAd reserves the right, at any given time, to update, enhance, and modify the Service.
2.5The Client acknowledges that the Service requires integration with the Client's own Raw Data and systems. The Client is responsible for ensuring the availability, accuracy, and legality of all such Raw Data provided.
2.6 Notwithstanding the foregoing, the Client undertakes responsibility for ensuring its own compliance and set-up with the Ad Networks in order for RelaxAd to perform the Service, and RelaxAd shall not be held liable under Clause 9 where the Client has acted negligently.
2.7RelaxAd reserves the right, upon reasonable notice, to verify that the Client's use of the Service is in accordance with this Agreement. Any such audit shall be conducted in a manner that does not unreasonably disrupt the Client's operations.
3. Client Responsibilities
3.1 The Client warrants that the Raw Data provided is accurate and maintains the necessary technical environment for the Service to function.
3.2 The Client shall provide the necessary documentation, resources, and access to accounts required for RelaxAd to perform the Services.
3.3 The Client ensures compliance with applicable data protection, consumer, and advertising laws.
3.4 The Client warrants not to misuse, reverse engineer, or resell the Service or in any way Using the Service or Platform with malice.
3.5 The Client is solely responsible for any and all payments related to the publishing of Content via the Ad Networks. The Client shall do so directly to the Ad Network and shall be responsible for ensuring compliance with any payment policy of such Ad Network.
3.6In the event of a technical fault where the Client's content has not been uploaded, it is the Client's sole responsibility to ensure that all content is uploaded. Any technical issues shall be reported to support@relaxad.com. RelaxAd shall address critical technical faults without undue delay and, where reasonably possible, within ten (10) business days. RelaxAd shall ensure reasonable availability of the Platform and provide support during normal business hours.
4. Raw Data Use & Compliance
4.1 RelaxAd shall process all Raw Data and Data in compliance with applicable law, including without limitation Regulation (EU) 2022/868 on harmonised rules on fair access to and use of data (the “Data Act”) and Regulation (EU) 2024/1689 laying down harmonised rules on artificial intelligence (the “AI Act”), as may be amended or replaced from time to time, and in accordance with all other applicable laws and regulations.
4.2In connection with the Client's use of the Platform, RelaxAd shall process such Raw Data as is necessary for advertising and campaign management, including but not limited to advertisement content, campaign settings, and data from connected advertising networks (may include impressions, clicks, reach, conversions, and costs). The Client may also provide business data either through manual entry into the interface or through uploading via API.
4.3 The Client acknowledges and agrees that RelaxAd may:
- (a) use and analyse aggregated and anonymized Raw Data for research, development, and advisory purposes, including but not limited to the improvement of algorithms, models, and insights. The outcome of such analysis of Raw Data shall be the property of RelaxAd and shall be defined as “Data”;
- (b) retain usage logs of Raw Data for security, compliance, and analytical purposes.
4.4 RelaxAd shall not disclose identifiable Raw Data to any third party, except where required to do so by applicable law or regulation, or where the Client has provided its express prior written consent.
4.5 All Raw Data shall be stored separately for the Client. Access to the Raw Data shall be managed by the administrators appointed by the Client in the Platform. Developers at RelaxAd may, when necessary, access the Raw Data for troubleshooting, support, or development purposes.
4.6 RelaxAd shall ensure that, to the extent required by the Data Act, the Client has the ability to access, retrieve, and port its Raw Data in a structured, commonly used, and machine-readable format.
4.7All Raw Data shall be stored by RelaxAd and shall be subject to the security solutions applicable to its infrastructure from time to time. RelaxAd undertakes to implement reasonable appropriate technical and organisational measures to protect the Client's Raw Data against unauthorised access, loss, or manipulation.
4.8 In the event RelaxAd processes personal data on behalf of the Client in connection with the performance of the Services, RelaxAd shall act as a data processor, and the Client shall act as a data controller within the meaning of Regulation (EU) 2016/679 (“GDPR”). Such processing shall be governed exclusively by a separate data processing agreement (“DPA”) to be entered into between the Parties in accordance with the GDPR. The Client shall remain solely responsible for complying with its obligations as a data controller under the GDPR, including ensuring that it has a valid legal basis for the processing of personal data. RelaxAd may, from time to time, update its Privacy Policy, which is available at https://relaxad.com/privacy-policy/.
5. Intellectual Property
5.1 RelaxAd retains all rights, title, and interest in and to the Platform, including its software, code, algorithms, methodology, and generic tools. The Client shall have the right to use the Platform solely in accordance with the terms of this Agreement.
5.2 The Client warrants and represents that all materials, such as Raw Data and Content provided by the Client to RelaxAd do not infringe the rights of any third party. The Client shall indemnify, defend, and hold harmless RelaxAd from and against any and all claims, damages, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to any such infringement.
5.3 All rights, title, and interest in and to the Platform, the software, the Service, and any related or underlying intellectual property remain the exclusive property of RelaxAd.
5.4 All rights, title, and interest in and to the Raw Data remain the exclusive property of the Client. No ownership rights are granted or transferred to RelaxAd, except for the limited license expressly set forth herein.
5.6 All rights, title, and interest in and to the results and outputs of any research and development conducted on the Data pursuant to Clause 1.3 remain the exclusive property of RelaxAd. No ownership rights are granted or transferred to the Client.
6. Fees & Payment Terms
6.1RelaxAd shall invoice the Client XXX SEK per month for the use of RelaxAd's Service and Platform. All Fees are exclusive of VAT and other applicable taxes. Invoices will be issued by email to [INSERT CLIENT PAYMENT EMAIL] on the first calendar day of each month and will cover the following month in advance. The Client shall pay each monthly invoice in advance upon receipt. Any other outstanding amounts shall be paid within fifteen (15) days following receipt of the relevant invoice. Queries relating to invoices or other financial matters can be sent to invoice@relaxad.com.
6.2Any late payment of the Fee shall accrue interest at the reference rate of the Swedish Central Bank (Riksbanken) plus eight (8) percentage points per annum, from the due date until payment is made in full, in accordance with the Swedish Interest Act (Räntelag (1975:635)).
7. Complaints
7.1 Any defects or deficiencies shall be notified in writing without undue delay and no later than one (1) month from the date on which the defect was discovered or ought to have been discovered.
7.2 RelaxAd shall have the right, in the first instance, to remedy the defect. The Customer shall only be entitled to a price reduction if RelaxAd fails to remedy the defect without undue delay.
8. Warranties and Disclaimers
8.1The Service is provided by RelaxAd on an “as is” and “as available” basis. RelaxAd makes no representation, warranty, or undertaking regarding the availability, uptime, uninterrupted access, or error-free performance of the Service. Notwithstanding the foregoing, RelaxAd shall use commercially reasonable efforts to ensure that the Service is available and performs in all material respects in accordance with the Agreement.
8.2 Except as expressly required under applicable law, no warranties, conditions, or guarantees of any kind, whether express, implied, statutory, or otherwise, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement, are given in respect of the Service.
8.3 RelaxAd shall not be liable for any technical failure, interruption, or downtime of servers, systems, or networks beyond its reasonable control. The Client acknowledges and agrees that it remains responsible for its own systems, equipment, and connectivity necessary to access and use the Service.
8.4 The Client warrants to Use the Service as outlined within this Agreement.
9. Liability and Limitation of Liability
9.1 RelaxAd shall be liable only for direct damages caused by its negligence or wilful misconduct.
9.2 RelaxAd shall not be liable for any indirect, incidental, special, punitive, or consequential damages, including but not limited to loss of profit, loss of production, loss of goodwill, or loss of data.
9.3RelaxAd's total aggregate liability under this Agreement, whether arising out of breach of contract, statutory liability, or any other legal ground, shall in no event exceed an amount equal to the fees paid by the Client for the Service during the three (3) months immediately preceding the event giving rise to the claim. Such liability must be raised with undue delay, and no later than within one (1) month of the event.
9.4The limitations of liability set out in this Clause shall also apply to the benefit of RelaxAd's employees, consultants, and subcontractors.
9.5 The Client shall be solely responsible for the Content, Raw Data and other materials it provides to RelaxAd, and RelaxAd shall have no liability in respect thereof.
9.6If the Client chooses to use the AI application, the Client acknowledges that any recommendations, insights, or advice generated by RelaxAd Intelligence are produced through automated analysis and machine learning techniques, and are intended solely to support the Client's decision-making. RelaxAd shall ensure that such recommendations are generated using commercially reasonable care and in accordance with generally accepted industry practices. Notwithstanding the foregoing, RelaxAd shall not be liable for the accuracy, completeness, or outcome of any recommendations provided by RelaxAd Intelligence, and the Client remains solely responsible for all business and advertising decisions taken based on such recommendations.
9.7RelaxAd shall not be liable for results that are affected by third-party platforms (including but not limited to Google, Meta, TikTok), the circumstances of the Client, or any circumstances beyond RelaxAd's reasonable control.
10. Confidentiality
10.1 Each Party undertakes to keep strictly confidential and not to disclose to any third party any Confidential Information received from the other Party in connection with the performance of this Agreement, regardless of the form or medium in which such information is disclosed, whether written, oral, electronic, or otherwise. Any Party shall use Confidential Information solely for the purpose of fulfilling its obligations or exercising its rights under this Agreement.
10.2 For the purposes of this Agreement, “Confidential Information” means any information that a Party has expressly designated as confidential, as well as any other information relating to a Party's business that reasonably should be understood to be confidential, including without limitation information of a business, financial, commercial, or technical nature; information relating to products, services, and development; trade secrets; know-how; information regarding personnel, subcontractors, and customers; and the existence and content of this Agreement.
10.3 The confidentiality obligations set forth herein shall not apply to any information which a Party can demonstrate:
- (i) was lawfully in its possession prior to disclosure by the other Party;
- (ii) is or becomes publicly available other than through a breach of this Agreement;
- (iii) is lawfully received from a third party without restriction and without breach of any confidentiality obligation; or
- (iv) is required to be disclosed pursuant to a court order, decision of a public authority, or applicable law or regulation.
10.4Both Parties have the right to disclose the existence of this Agreement, but not any term outlined within. RelaxAd shall be entitled to use the Client's name as a reference in its marketing but may not use the Client's logo or other trademarks without the Client's approval.
10.5 The confidentiality obligations under Clause 10 shall remain in force during the term of this Agreement and for a period of five (5) years following its termination or expiry.
11. Term and Termination
11.1This Agreement shall commence on the Effective Date and shall remain in force until terminated by either Party upon no less than thirty (30) days' prior written notice to the other Party. “Effective Date” shall be defined as the day of execution of the Agreement of both Parties, unless otherwise specified.
11.2 Either Party may terminate this Agreement with immediate effect if the other Party commits a material breach of this Agreement and fails to remedy such breach within thirty (30) days after receiving written notice requiring it to do so.
11.3RelaxAd may suspend the Client's access to the Platform and/or the Services, or terminate this Agreement with immediate effect, if the Client is more than twenty-one (21) days in arrears with payment, is insolvent or deemed unable to pay its debts as they fall due, or becomes subject to bankruptcy, restructuring, or similar proceedings.
11.4Upon termination or expiry of this Agreement, the Client will no longer be able to access the Service and the Platform. RelaxAd shall, within ninety (90) days, permanently delete any Raw Data, unless otherwise instructed in writing by the Client or required by applicable law. It shall be the Client sole responsibility to remove RelaxAd's access to Ad Networks.
11.5 Termination or expiry of this Agreement shall be without prejudice to any rights or obligations accrued prior to the date of termination. Clauses relating to confidentiality, intellectual property, data ownership, limitation of liability, governing law and jurisdiction, and any other provisions which by their nature are intended to survive, shall remain in full force and effect notwithstanding such termination or expiry.
11.6 Notwithstanding termination, RelaxAd may continue to use any Raw Data and data that has been irreversibly anonymised and aggregated prior to termination for research and development purposes, provided that such data cannot reasonably be linked to the Client or its business operations.
12. Force Majeure
12.1RelaxAd shall be relieved from liability for any failure or delay in the performance of its obligations under this Agreement to the extent such failure or delay is caused by circumstances beyond RelaxAd's reasonable control, and which could not reasonably have been foreseen. Such circumstances may include, but are not limited to, acts or decisions of governmental authorities, changes in law or regulation, labour disputes, war, pandemic, failure of suppliers, or technical disruptions affecting third-party systems or networks.
12.2 If a force majeure event continues for a period of sixty (60) consecutive days and materially affects the performance of this Agreement, either Party shall have the right to terminate the Agreement by giving written notice to the other Party.
13. Governing Law and Jurisdiction
13.1 This Agreement shall be governed by Swedish law. Any dispute regarding this Agreement shall be finally settled by arbitration in accordance with the rules of the Arbitration Institute of the Stockholm Chamber of Commerce.
14. Miscellaneous
14.1 This Agreement constitutes the entire agreement between the Parties with respect to its subject matter and supersedes all prior discussions, negotiations, understandings, or agreements, whether written or oral, relating thereto.
14.2 No amendment, modification, or supplement to this Agreement shall be valid unless made in writing and duly executed by authorised representatives of both Parties.
14.3 Neither Party may assign, transfer, or otherwise dispose of any of its rights or obligations under this Agreement, in whole or in part, without the prior written consent of the other Party, provided that RelaxAd may assign this Agreement without such consent to an affiliate or in connection with a merger, acquisition, or sale of substantially all of its assets. Any attempted assignment in violation of this provision shall be null and void.
14.4 RelaxAd shall be entitled to engage subcontractors and the same terms as outlined in this Agreement shall apply to them.
14.5 Any notice under this Agreement shall be in writing and shall be deemed duly given when sent by email (with receipt confirmation) to info@relaxad.com as set out herein or otherwise notified in writing by the receiving Party.